Scaling internationally without operational chaos.

Maniko's challenge.

Rapid growth pushed the initial logistics setup to its limits.

Maniko launched in 2019 with a simple idea: make salon-quality manicures accessible at home through UV gel nail strips. The product quickly resonated with customers and became the company’s primary growth engine.

In 2023, the launch of the UV gel strip category led to a surge in demand.

“We introduced the UV gel strips and realized very quickly that the product works extremely well. We saw growth of more than 300%.”

As demand increased, the company’s original logistics setup — a local warehouse partner in Munich — began to show its limitations.

While the proximity was convenient, the infrastructure was not designed to support international expansion or sustained growth.

The operations team began experiencing typical scaling challenges:

• unstable fulfillment during order peaks
• limited visibility into operational performance
• restricted scalability for new markets

At the same time, Maniko was preparing for international expansion.

From an operational perspective, this meant adding complexity across multiple dimensions:

• new markets with different delivery expectations
• cross-border logistics costs
• inventory distribution across warehouses
• integration with multiple logistics partners
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The team needed a solution that would allow them to expand internationally without creating operational fragmentation.

The decision.

Why Maniko chose everstox.

When evaluating fulfillment solutions, the Maniko team focused on one key requirement: operational speed without additional complexity.

The company wanted to launch several markets in a short period of time, but without building a large internal logistics organization.

“We wanted to move very fast. Opening multiple warehouses ourselves or sourcing local partners would have required time and manpower we didn’t have.”
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Instead of managing multiple logistics providers separately, Maniko decided to build its international fulfillment structure with everstox, as we provide:

• a centralized operations platform connecting all warehouses
• an international network of fulfillment partners
• integrations with shop systems, carriers and marketplaces

This setup allows brands to coordinate inventory, orders and shipping across multiple warehouses from a single operational layer.

For Maniko, this meant:

• one integration instead of several
• one operational platform instead of multiple systems
• one fulfillment network instead of managing several 3PL contracts
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The solution.

Coordinated multi-warehousing with everstox.

After implementing the everstox platform, Maniko began expanding its logistics infrastructure across Europe.

Within a relatively short time frame, the company established fulfillment operations across several key markets.

Today, Maniko operates with an international multi-warehouse setup serving:

• Italy
• France
• United Kingdom
• Benelux
• + EU-wide shipping

Germany remains the company’s largest market, handling approximately 60,000 orders per month, followed by Italy and France as key international markets.

Through everstox, the operations team can manage this distributed network through a single operational platform that provides visibility across:

• warehouse inventory
• order routing
• carrier performance
• fulfillment operations

This centralized view allows the team to maintain control even as the number of markets and logistics partners increases.

Customer satisfaction impact.

Why local fulfillment matters.

As Maniko expanded into new markets, it quickly became clear that international logistics requires more than simply shipping orders across borders.

Customer expectations differ significantly between countries.

For example is Cash-on-Delivery still widely used in Italy and pickup points are a dominant delivery method in France (as compared to home delivery).

“In France pickup points are a huge thing. And in Italy cash-on-delivery is extremely important.”

Adapting to these local delivery preferences improves both conversion rates and customer experience.

Local fulfillment also provides additional operational benefits:

• faster delivery times
• reduced cross-border transport costs
• easier returns handling
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Through the everstox network, Maniko was able to activate local fulfillment locations and integrate local carriers without building new logistics partnerships from scratch.

Operational Impact.

Stability first, optimization second.

One of the biggest advantages of the new setup was operational stability.

Before optimizing shipping costs or delivery speed, the Maniko operations team focused on creating a reliable baseline.

“International fulfillment has been running extremely smoothly. It’s actually very calm operationally.”

This reliability allowed the team to shift its attention from firefighting to strategic improvements.

Once the operational foundation was stable, the team could focus on:

• improving customer lifetime value
• experimenting with shipping options
• testing packaging strategies
• optimizing market-specific logistics

Reliable fulfillment infrastructure created the operational space needed to scale the business further.

Conclusion.

International expansion is often framed as a growth strategy.

In practice, it is primarily an operational scaling challenge.

The Maniko case shows that successful internationalization requires:

• a clear market hypothesis
• fast operational execution
• and a fulfillment infrastructure that scales with the business
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By building its multi-market logistics setup with everstox, Maniko created the operational foundation needed to expand into new markets while maintaining control over its logistics operations.